"Photography is worth a thousand words," as the ancient adage goes, implying that a single image may convey a variety of delicate concepts, details, and feelings. If so, what is the video's worth? A video typically has 24 frames per second and includes music and sound effects that are spoken. Using video in a continuous image has a clear technical advantage in that it allows you to load a lot more information into the movie. In addition, the movie usually incorporates a variety of recordings with a variety of actions on the screen. Isn't that video the clear winner? Well, I'd say that a certain amount of caution is required in order for the message to reach its intended audience. To put it another way, if you remove all the clutter from a video, it can have an even stronger impact. I like to think of video creation as a means of expressing an idea or feeling, usually in the context of a story or a brand. This can be done with an image if necessary, but there are many more options and resources with video, and I believe that video is more effective. In fact, statistics from recent years backs this up. Social video created a 1200 percent bigger share than text and images combined, according to Brightcov, a cloud-based online video distribution platform. But it's not as simple as picking up the phone and dialing someone's number. Consumers are more likely to have a poor market perception of a brand that publishes low-quality video, according to Brightcove. Video authoring provides authors with a plethora of tools for communicating their ideas. Subtle social interaction between two people or quiet music that develops into a unique choir can have a far bigger impact on delivering the appropriate emotion or message. Viewers are drawn to a specific sensation not only by what they hear, but also by what they see on the screen, such as actions and storylines, character growth and development, or expertly produced visuals that follow the law. Video, in my opinion, is and has always been the most potent mode of communication. What is the value of a video at 24 frames per second if a photo costs thousands of words? Hundreds of thousands of words might not be worth it if the video is worth it